It is located in the interior of the Rhodopes at 1,650 m above sea level, at the foot of Mount Snezhanka. It is located on the territory of the Municipality of Smolyan and the Municipality of Chepelare, 229 km from the capital Sofia, 81 km south of Plovdiv, 17 km north of Smolyan and 11 km south of Chepelare.
The climate in the Pamporovo region is characterized by a mild winter with over 100 sunny days. The resort ranks first in terms of sunny days among all mountain resorts in Bulgaria. The average annual temperature is 5.5 °C.